Diamond Jewellery Business DiamondGeezer.com

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Diamond Jewellery Business DiamondGeezer.com

(PRWEB) October 11, 2009 - DiamondGeezer, the UK's leading online jeweller for diamond rings, was featured for a second time on the BBC's popular TV show Dragons' Den. The Dragons' Den On Tour program follows up the successes or failures of previously featured entrepreneurs.

Successful business financier, James Caan, visited the online jeweller's offices in beautiful Bourton-on-the-Water where he had the opportunity to catch up with DiamondGeezer.com founder and owner Clive Billing, and was presented with a stunning diamond set palladium Dragon lapel pin. The pin was actually designed by the in house design team using the company's cutting-edge computer-aided-design technology and brought to life by DiamondGeezer's craftsmen. Combining cutting-edge technology with the traditional hand skills of their modern workshop is a strong selling point for this exciting online diamond business.
Clive had turned down the highest ever offer made by a trilogy of Dragons, i.e. Peter Jones, Theo Paphitis and James Caan, because they had wanted too big a stake in the family business. James had clearly seen the potential of investing in an upmarket, award winning web site and jewellery business which sells online. To compliment their diamond rings and diamond jewellery, DiamondGeezer.com also produce an outstanding range of plain wedding rings , designer wedding rings and diamond-set wedding rings in gold, platinum and palladium.

There are a number of advantages to buying diamond jewellery online from DiamondGeezer.com . The online site provides a level of information, knowledge, selection, quality, and service that you can't usually get while standing at the counter of a traditional store. You can see exactly what you are buying close up, in your own time and without the pressure of a sales assistant.

DiamondGeezer.com is both the designer and the manufacturer. The jewellery is hand-made especially to their customers requirements, and in their own workshop in a matter of days. They have a full in house design team, have the very latest cad-cam technology and will combine that technology with traditional 300 year old skills. As well as an extensive online collection, you can have a piece of diamond jewellery designed exclusively for you, or even design your own, and their design process is quick, usually a matter of a day or two.

The pitch to the Dragons was all about raising finance, contacts and profile for an incremental part of the business which Clive referred to as 'click-and-buy'. The idea was to produce and sell a funky, fashionable jewellery line aimed firmly at the female buyer at a price point that would encouraged a see-it, buy-it culture. DiamondGeezer.com self financed and launched that new business which uses the same bespoke e-commerce, production control and fulfilment software platform that powers DiamondGeezer.com. That software suite was developed in house over a 12 year period.

Branded LovingTheBead.com, DiamondGeezer's second jewellery brand has developed its own collection of colourful silver and Murano glass beads and charms and enters the market place alongside Pandora, Troll and Chamilia brands. This highly fashionable line is supplemented by a huge range of contemporary design fashion jewellery with starting prices at just 5.

Posted : 11/10/2009 18:45:15

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