CDC visitor information strategy provides boost to local Tourism

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CDC visitor information strategy provides boost to local Tourism

Despite pressure to cut spending, Cotswold District Council's Cabinet has agreed to continue funding the provision of visitor information services across the district. As well as maintaining current levels of spending at exisiting CDC facilities, the Cabinet has also awarded funding to support the continued provision of a visitor information service in Stow-on-the-Wold.

Meeting on Thursday 1 November, the Cabinet discussed a recent review of visitor information provision. They came to the conclusion that the CDC visitor information centres at Bourton-on-the-Water, Cirencester, and Moreton-in-Marsh and the visitor information points at Chipping Campden and Tetbury provided a significant boost to the local tourism industry. However, the review emphasised that these facilities could not survive without a total of £44,000 worth of grant support from the council. Moreover, the Cabinet also agreed to award an additional £10,000 grant to Stow-on-the-Wold Town Council to use for continuing the provision of visitor information in the town.

Commenting on this decision, the Cabinet Member for Customer Services, Cllr Barry Gibbs, said:

“This is great news for tourist accommodation and attraction providers across the Cotswolds. It means that visitors will still be able to access our excellent information facilities, some of which have recently won regional and national customer satisfaction awards.

“We are not obliged by law to provide this service but we have resisted the temptation to withdraw our grants in the knowledge that tourism provides employment for almost 6,000 people locally. In fact, figures for 2010 show that the Cotswold region benefited from visitor spending of almost £240 million.

“The Council is keen to continue supporting and promoting the local tourism industry, and this is why we have found an extra £10,000 worth of funding which will be given to Stow Town Council to support the continued provision of tourist information in the town. This recognises the town’s importance as a tourist destination.”

Cllr Gibbs noted that a private company – Go Stow - is already providing a tourist information service in the town and is currently seeking financial assistance to avoid going out of business:

“We do recognise that Mr and Mrs Hasler, the proprietors of Go Stow, have done a great job in the town since we closed a CDC visitor information centre there in 2009 and have received much support from the town itself, including a petition organised by Stow Civic Society. We are only sorry that it has not been a financial success, but CDC are unable to use taxpayers money to support this type of private enterprise. Nevertheless, I am hopeful that Stow Town Council, with CDC's grant and the help of supporters in Stow, will be able to arrive at a conclusion which continues to provide visitors to Stow with an informed, helpful and enthusiastic tourist facility.

Posted : 07/11/2012 08:23:01

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