Cheltenham in Bloom 2007 has a hip main sponsor

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Cheltenham in Bloom 2007 has a hip main sponsor

To make Cheltenham in Bloom's (CiB) 25th anniversary year one to remember, the newly-opened Big Sleep Cheltenham hotel, has donated £8k to become the main sponsor.

The chic hotel's co-owner, Cosmo Fry, a member of the Fry's chocolate family, says: ”This town has given the Big Sleep a great welcome and we are delighted to put something back by sponsoring Cheltenham In Bloom 2007.

“We have an ongoing campaign across the UK to attract visitors to Cheltenham and we look forward to working with the borough council and all concerned to make the 25th anniversary year an outstanding success.”

Key events in 2007 include a launch party in mid-March; a giant Big Sleep-designed floral bed in Imperial Gardens, which will form part of the In Bloom entry; themed banners in key locations, hosting the Heart of England regional awards at the town hall in September; and supporting Cheltenham in Bloom's gardening competitions with donated prizes to stay at the Big Sleep Hotel.

Cllr Chris Ryder, cabinet member for quality of life at Cheltenham Borough Council (CBC) and chair of CiB, says: “This is great news for Cheltenham as the Big Sleep Hotel's sponsorship will help to increase public awareness of what CiB is all about. It also enables CiB and CBC to play a fine host to 300 delegates from five counties at the Heart of England in Bloom regional awards, which are taking place at the town hall in September."

Ken Jennings, assistant director for entertainment and tourism, adds: “Cheltenham's floral displays are one of the glories of the town and a major attraction for tourists to the Cotswolds. The generous sponsorship from The Big Sleep will ensure that the CiB silver jubilee can be celebrated in true Cheltenham style and provide a magnificent floral welcome to our many thousands of summer visitors.”

Posted : 25/01/2007 11:23:28

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