Underage drinkers targeted by new campaign

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Underage drinkers targeted by new campaign

A campaign to combat the number of adults buying alcohol for underage drinkers on the Cotswolds' streets will be launched in Tetbury this week.

The "Don't Buy for Under 18s" campaign, a Cotswold District Council-led venture in partnership with Gloucestershire Police and local retailers, will be officially unveiled at the Tesco store in London Road on Saturday July 19th. A large stall – where information and advice on the issue will be given by multi-agency staff – will be outside the store from 11am.

The aim of the campaign is to raise awareness of the problem of adults buying alcoholic drinks on behalf of underage drinkers, and will highlight the dangers of underage drinking, health risks for teenagers and the penalties adults could face if caught.
It will promote the message through retailers, who will enforce the scheme through shelf-edge labelling and posters in stores, special badges and extra training for retail staff and regular tannoy announcements from 6pm onwards informing shoppers of the issue.

Schools will also get on board as the campaign aims to inform young people about the problems of getting adults to buy alcohol for them, and the consequences of underage and binge drinking. This will be done through posters, school newsletters and websites and through Parent's Evenings

Other bodies involved include the Youth Service and Trading Standards, as well as local businesses, shops and schools. The charity GDAS (Gloucestershire Drug and Alcohol Service) and GINI, part of the Young People's Substance Misuse Service, are also helping out with advice and support.

Cllr Clive Bennett, the Council’s Portfolio Holder for Safe and Strong Communities, said: “This is an excellent programme and I commend the stance that Tesco are taking very highly.
“It is common knowledge that under-age drinking is very bad for youngsters' health, and anyone who gets involved in binge drinking can also get involved in anti-social behaviour. I would hope that all the other supermarkets and alcohol outlets would follow suit and also take this stance.”

Other areas where the "Don't buy for Under 18's" campaign will be launched later this year include Fairford, Lechlade and Cirencester, before it is rolled out to all the market towns in the Cotswolds.

For further information or advice on any issue to do with underage drinking, please contact Cotswold District Council's Community Safety team on 01286 623000 or visit the website at www.cotswold.gov.uk

Posted : 15/07/2008 18:18:17

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